🌾 Gluten-Free
⚡ Zero Carb
🥕 Vegetarian
🥛 Dairy-Free
🥜 Peanut-Free

Kewpie Japanese Style Mayonnaise, 12 oz Squeeze Bottle

$17.99

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Product Details

Kewpie Japanese Style Mayonnaise is richer, tangier and more savory than American mayonnaise, with a deeper yellow color. It has a thick, creamy body and a strong savory note.

The 12 fl oz squeeze bottle is made for sushi rolls, sandwiches, potato salad, okonomiyaki and drizzling.

Ingredients

Soybean Oil, Egg Yolks, Water, Distilled Vinegar, Salt, Rice Vinegar Diluted With Water to 10% Acidity, White Balsamic Vinegar, Monosodium Glutamate, Sugar, Cider Vinegar, Mustard Flour, Calcium Disodium EDTA (to protect flavor), Natural Flavors.

Nutrition Information
Servings per containerAbout 24
Serving size1 Tbsp (15g)
Calories100
Total Fat12g (15% DV)
Saturated Fat2g (10% DV)
Trans Fat0g
Cholesterol20mg (7% DV)
Sodium115mg (5% DV)
Total Carbohydrate0g (0% DV)
Dietary Fiber0g (0% DV)
Total Sugars0g
Includes Added Sugars0g (0% DV)
Protein0g
Vitamin D0% DV
Calcium0% DV
Iron0% DV
Potassium0% DV
Allergen Information
Contains: Eggs.

Manufacturers can change formulations at any time, so always read the physical label before consuming.
Directions & Storage

Refrigerate after opening. Do not freeze.

Kewpie Japanese Style Mayonnaise, 12 oz Squ... $17.99

The Complete Guide

About This Mayonnaise

Kewpie Japanese Style Mayonnaise is made entirely from egg yolks and a blend of vinegars, like the version made in Japan. It has a rich, tangy, umami taste. This size is 12 oz in a squeeze bottle.

What Is In It

  • Made entirely from egg yolks and a blend of vinegars
  • No artificial colors or flavorings
  • No preservatives
  • No high fructose corn syrup
  • Certified gluten free and kosher

How To Use It

  • Spread it on sandwiches.
  • Mix it into potato salad.
  • Serve it as a veggie dip.
  • Use the narrow tip on the red cap to decorate dishes. The cap can be swapped for a star-shaped nozzle.

Recipes to Make

Kewpie Sliced Potato Salad

Cook 5 min in the microwave
Ingredients
  • 10 oz baby potatoes, sliced 1/4 inch thick
  • 1/2 small seedless cucumber, thinly sliced into rounds
  • 1/4 onion, finely sliced
  • 1 carrot, peeled and sliced
  • 2 cooked bacon slices, cut into 1/2 inch pieces
  • 1/3 cup Kewpie Mayonnaise
  • Salt and pepper to taste
Steps
  1. Rinse and drain the potatoes. Place them in a microwave safe bowl, cover loosely and microwave on high for 3 to 4 minutes until cooked. Set aside.
  2. Place the onion and carrot in a microwave safe dish, cover loosely and microwave on high for 1 to 2 minutes until the carrot is cooked. Once cool enough to handle, squeeze any excess water from the onion.
  3. In a large bowl, combine the potatoes, carrot, onion, cucumber, bacon and mayonnaise. Mix, breaking up the potatoes with a wooden spoon. Season with salt and pepper.
Tip: Squeezing the excess water from the onion keeps the salad creamy.

Japanese Style Potato Salad With Cucumber And Ham

Cook 6 min in the microwave
Ingredients
  • 2 medium potatoes, peeled and cut into chunks
  • 1 baby seedless cucumber or 1/3 English cucumber, thinly sliced
  • 1/2 onion, thinly sliced
  • 2 carrots, peeled and sliced
  • 2 oz sliced deli ham, cut into thin strips
  • 2/3 cup Kewpie Mayonnaise
  • Salt and pepper to taste
Steps
  1. Rinse and drain the potatoes. Place them in a microwave safe bowl, cover loosely and microwave on high for 5 to 6 minutes until cooked through. Set aside.
  2. Place the onion and carrots in a microwave safe dish, cover loosely and microwave on high for 2 to 3 minutes until the carrots are cooked. Once cool enough to handle, squeeze excess water from the onion.
  3. In a large bowl, combine the potatoes, carrots, onion, cucumber, ham and mayonnaise. Break up the potatoes with a wooden spoon as you mix. Season with salt and pepper.
Tip: Break the potatoes into chunks as you mix for a chunky texture.

Questions About This Product

The things people actually want to know before they cook with it.

Is it the same as the Kewpie sold in Japan?
Closely related but not identical. The Japanese version uses a formula tuned for that market, with differences in the oil and sweetening, and is often described as richer and more umami.
What is the star-shaped tip on the cap for?
The cap has two openings: a narrow tip for fine lines and a wider star-shaped nozzle for a ridged ribbon, like the lattice on okonomiyaki, takoyaki and Japanese potato salad.
Why does the bottle feel different?
Kewpie uses a multi-layer bottle that blocks oxygen, which keeps the oil from dulling in flavor, while staying soft enough to squeeze precisely.
Why do imported Japanese bottles come in a clear sleeve?
Japanese bottles ship in a clear protective outer bag. This bottle skips that sleeve, so an unwrapped bottle is not a sign of a counterfeit.
Can I use regular mayonnaise instead?
You can, but it will be milder and less tangy. A common fix is to whisk regular mayonnaise with a little rice vinegar and a pinch of sugar.
Can I cook with it?
Yes. It is used cold on sandwiches, potato salad and sushi rolls, and hot over okonomiyaki or under a broiler, where it browns. Add it near the end, since it can break if held at high heat for long.
How is it different from Kewpie spicy mayo?
This red-cap bottle is the plain original that recipes mean by Kewpie mayo. Kewpie also sells a sriracha-based spicy mayo, or you can mix this one with sriracha to taste.
How does this size compare with imported bottles?
This bottle is 12 fl oz (about 355 mL). Imported Japanese bottles are usually 450 g or 500 g, so they are typically larger.
Who is the Kewpie baby on the label?
The mascot comes from the Kewpie doll, created by American artist Rose O'Neill in 1909. Kewpie's founder, Toichiro Nakashima, launched the mayonnaise in Japan in 1925 and adopted the character as the brand's face.

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